IMPORTIKA INTRODUCES GAGGIA ANIMA ESPRESSO MACHINES TO THE U.S. MARKET

Gaggia's New Anima series of luxury espresso machines brings coffee for the soul to U.S. shores in time for the holiday season.

Rochester, New York - October, 2015

Today, the U.S distributor of the Gaggia brand Importika, Inc., announced the introduction of the Gaggia Anima espresso machine series. A purveyor of numerous gourmet espresso products including the Handpresso and the ROK Espresso Maker, Importika, Inc. is gearing up for the launch of the first new super-automatic machine from Gaggia in the United States since 2010.

"Excited doesn't even begin to describe how pleased we are to be making this announcement", says Tracy Schafer, Director of Sales and Marketing at Importika. "What really puts the Gaggia Anima above other espresso machines is the Italian inspired style, with a strong attention to detail and consideration for aesthetics".

Importika has proudly distributed high-end coffee and espresso products since 1997. Interested retailers can contact sales@importika.com for more information. The Anima is expected to begin shipping November, 2015

About Gaggia

Founded in 1938 as Brevetti Gaggia GA at 2 Via Pietro Calvi in Milan, the Gaggia name has lengthy association with the world of Italian espresso. Pioneer Giovanni Achille Gaggia began as a bartender at his family's coffee bar, Caffe Achille, where he dreamed of a way to improve the taste of espresso and the process used to brew it. After a fated meeting with Antonio Cremonese who shared his vision, Gaggia embarked on a course that would change the way espresso was brewed forever.

Filing a series of patents, first for a steam free compressor for coffee in 1938, and later for a lever action brewing system in 1947, the hallmark of Gaggia's machines was the natural foamy layer of coffee oils they produced on top of each espresso, also known as crema. In 1948 the Gaggia company was founded, and the rest is history.

About the Anima

In Italian, the word anima means "soul." The Anima series combines over 75 years of espresso brewing experience into a machine that allows users to rediscover the pleasure of authentic Italian espresso. The elegant styling of the machine features multiple steel details for a design that blends modernity and tradition to outlive fads and trends.

A fully automatic machine that features numerous innovations including a removable brewing group, pre-infusion, and Gaggia's adapting and Optiaroma systems, the Anima is available in three varieties. The standard Anima features a pannarello style steam wand and retails for $899, while the Anima Deluxe and Anima Prestige are equipped with automatic milk frothing systems and retail for $1,099 and $1,299 respectively.

Contact Information
Tracy Schafer
888-389-4123 ex 5209
tracy@importika.com